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Seven Things Customers Want from a Restaurant Website

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Restaurant websites have a bad rap—and perhaps deservedly so. Customers have seen too many sites that don’t include menus, aren't readable on mobile devices, or are just plain ugly. Even worse—many restaurants have no website at all. Gasp!

Every restaurant should have a website. This does not just mean they can be found on Yelp or Facebook, but a site of their own. According to research by SinglePlatform and Chadwick Martin Bailey, restaurants are the most searched industry on web and mobile devices (over 90% of consumers searched for a restaurant online in a 6-month period). If you don’t have a site, you’re missing customers.

But just having a website isn’t enough. You may still be missing customers if your website isn’t good. You care about your customers having a good experience starting when they walk through the door, right? Well, consider your website the door. It is often a customer’s first impression of you.

Creating a good restaurant website is not as hard as you may think—customers only want a handful of things. Here are the basics:

  1. The website exists. (Did we mention this already? This is a big one, folks.)
  2. They can easily view a menu. (Easily—as in it does not require a PDF download and it’s not in Flash.)
  3. It’s mobile-readable. (According to the study discussed above, over 80% of consumers visited a restaurant website from a mobile device in a 6-month period.)
  4. Restaurant hours and location are listed. (Extra points for a link to Google Maps.)
  5. They can make an online reservation.
  6. They can read about specials, events, and promotions.
  7. The website looks nice.

That’s it. Seven little things. And they don’t require a website built from scratch. Templated solutions like Appetas allow restaurants to create a branded website that meets all these criteria in a few minutes. Know a local restaurant that could use some help? Let them know they can try Appetas free for 14 days.