The Importance of Menus on Restaurant Websites
Restaurants are all about food. Okay, maybe that’s not entirely true. They’re also about ambiance and community and spending time with friends and family. But mostly they’re about food. Therefore, it should go without saying that every restaurant website needs to include a menu. Yet nearly 30% of them don’t. Out of those who do, many of the menus are only available in Flash (making them not readable on mobile devices and often slow to load) or require consumers to spend time downloading large PDF files. Why not link straight to your menu? It’s what consumers want!
Need more proof? 80% of consumers think it’s important to see a menu before dining at a restaurant and 70% of consumers think it’s important to be able to read the menu on a mobile device.
Websites made with Appetas include a navigation link that takes diners directly to a beautiful version of the restaurant’s menu. And we now offer Locu integration. What is Locu? It’s a free service used by many restaurant owners to keep track of the latest version of their menu and garner new business by showcasing to the menu on Yelp, facebook, OpenTable, and other popular sites.
Restaurants that already use Locu will have their menu automatically added to their Appetas website. Don’t have Locu yet? Not a problem! Your Appetas package includes a free account with Locu. With Locu integration, we can send a copy of your menu directly to Locu and have it up on your website within 48 hours (usually less), styled with the same theme, colors, and fonts you selected for the rest of the site.