Social Media 101: Part 1 - Setting Up Your Accounts
If you’re like most people outside of Generation Y, you’d roll your eyes when you think of social media. Why do we need to be glued to our phones all the time? Why do people need to know what you’re up to 24/7?
Well, we wanted to start a three-part series of posts to help you understand why social media is important and how you can use it to help your restaurant. This post is the first part of the series.
In a world where “foodstagramming” is a thing, restaurateurs have to take note. Diners are frequently sharing pictures of their food, or “checking-in” to a restaurant whenever they are out via Facebook, Twitter and Foursquare. These new practices are giving restaurant owners valuable free marketing. In fact, nearly 3 out of 4 customers say they have based their restaurant decisions on Facebook posts.
On the flip side, many restaurants have found success in keeping up with the social media world as well. Restaurant owners have been creating accounts on various platforms such as Facebook, Instagram, Twitter, etc. that allow them to not only promote but connect with their customers. Many restaurants post pictures of their food, happy hours, and deals on their social media sites to keep their regulars coming back. A recent survey stated that 9 in 10 restaurateurs have said that social media will become a more important marketing tool! Now is the time to start investing in social media for your restaurant.
Now that we’ve (hopefully) got you convinced, it’s time that you get your social media site set up. Don’t worry; it’s much easier than you think. The first step is to create your restaurant’s site on each social media network. We’ve added relevant links below to help you create your restaurant pages on Facebook, Twitter, Instagram, and Pinterest.
Requires app (iPhone or Android). Instructions are here.
Go ahead and create your pages on each of these services. In subsequent posts, we’ll go through how best to use each service to promote your restaurant.