Long gone are the days when diners look for places to eat by opening the yellow pages. Recent studies have shown over 92% of consumers search for restaurants online. If your business isn’t listed in the right online directories, most customers won’t find you.
Life was simpler when you only had to worry about one phone directory. Now there are lots of online directories. By claiming your restaurant pages on the most popular sites, you'll help your customers find your hours, specials, and menus. The good news is that claiming your restaurant is completely free – there’s no reason not to do it!
Step 1: Claim you restaurant on each of these directories
- Google: This is where everyone starts; it’s essential for any restaurant.
- Yelp: Like it or not, millions of diners turn to Yelp – make sure your listing looks good.
- Foursquare: Foursquare check-ins help promote your business, for free.
Note: If your business isn’t listed yet, you’ll need to create a listing first.
Step 2: Update your information and photos.
Each of these directories gives you a way to add your restaurant’s location, hours, and photos. Take advantage of this free advertising and make sure your listing looks great!
Step 3: Engage with Customers.
Each of these services gives you ways to engage with your customers. For example, you can respond to reviews on Yelp and post check-in specials on Foursquare. Keep in mind that on the web when you engage with one customer, you’re actually talking to lots of customers. If you respond well to a negative review, other customers will appreciate your attempts. (For more tips, read our post on what to do with negative reviews.)
One final reason to claim your listing is that you’ll greatly improve your rankings on search results in Google through Search Engine Optimization. Linking your website from your online listings will dramatically increase traffic to your restaurant’s website. If you don’t have a website yet, check out Appetas. We create beautiful restaurant websites in minutes.