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Six Reasons Not to Use Flash on Your Restaurant Website


Let’s start with the basics: what is Flash? Flash (aka Adobe Flash) is a multimedia technology that allows web developers to create animations and interactive content on a website. Flash websites can be beautiful and fun. So why don’t you want one?

Here’s why:

  1.  To view a Flash website, visitors must have a plugin installed. Although most web browsers have the plugin pre-installed, some do not.
  2. Many mobile phones do not support Flash. With 40% of restaurant website traffic coming from mobile devices, a Flash website could lose you a lot of customers.
  3. Flash can make your page take a loooong time to load. People are impatient—according to this New York Times article, users will abandon a website if it takes more than 400 milliseconds (the blink of an eye) to load.
  4. On a Flash site, users can’t click on your phone number to give you a call to make a reservations or copy your address into a mapping tool.
  5. The browser's “back” button does not work on most Flash websites. This means that even if the consumer has viewed 7 pages on your site, if they press back, they will be sent to the page they were visiting prior to your site. They may never return.
  6. Flash websites are difficult for search engines to read. To put it simply: you want search engines crawling your webpage. This helps your restaurant website show up in search results on Google, Bing, Yahoo, etc.

Not using Flash doesn’t mean you have to settle for an ugly website. Appetas offers beautiful templated solutions for your restaurant website. You can even customize your fonts, colors, and themes—all without the assistance of a developer. Get started now with our free 14 day trial.