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Restaurant Owners: Why You Need a Mobile Version of Your Website

An Appetas customer's mobile website

An Appetas customer's mobile website

According to a study from restaurant analytics company Restaurant Sciences, a whopping 95% of independent restaurants and nearly 90% of full service restaurants do not have a mobile website.

If you’re a restaurant owner, you need to have a mobile version of your website. A “mobile website” does not simply mean that your website is viewable on a phone—it means your website is designed to be viewed on a phone. Customers aren’t likely to spend 15 minutes on a non mobile-friendly site, zooming into every bit of text until they find the information they are searching for. And since 84% of diners are likely to look at more than one restaurant website when deciding where to eat (according to research by SinglePlatform and Chadwick Martin Bailey), who’s going to win their business—the restaurant with or without a mobile-friendly site?

We know restaurant owners have an overwhelming number of things on their plates (no pun intended), but consider the numbers: nearly half of consumers visiting restaurant websites are doing so on a mobile device and over 80% of consumers searched for a restaurant using a mobile application in a 6-month period (SinglePlatform, Chadwick Martin Bailey). Are you prepared to lose all these potential customers because they can’t view your website on their smartphone?

We didn’t think so. So, what’s a busy restaurant owner to do?

We recommend turning to a templated solution like Appetas, which allows you to create a mobile-friendly website in a few minutes. No technical or design expertise needed! You can even test your site out with our free 14 day trial (no credit card required).


Seven Things Customers Want from a Restaurant Website


Restaurant websites have a bad rap—and perhaps deservedly so. Customers have seen too many sites that don’t include menus, aren't readable on mobile devices, or are just plain ugly. Even worse—many restaurants have no website at all. Gasp!

Every restaurant should have a website. This does not just mean they can be found on Yelp or Facebook, but a site of their own. According to research by SinglePlatform and Chadwick Martin Bailey, restaurants are the most searched industry on web and mobile devices (over 90% of consumers searched for a restaurant online in a 6-month period). If you don’t have a site, you’re missing customers.

But just having a website isn’t enough. You may still be missing customers if your website isn’t good. You care about your customers having a good experience starting when they walk through the door, right? Well, consider your website the door. It is often a customer’s first impression of you.

Creating a good restaurant website is not as hard as you may think—customers only want a handful of things. Here are the basics:

  1. The website exists. (Did we mention this already? This is a big one, folks.)
  2. They can easily view a menu. (Easily—as in it does not require a PDF download and it’s not in Flash.)
  3. It’s mobile-readable. (According to the study discussed above, over 80% of consumers visited a restaurant website from a mobile device in a 6-month period.)
  4. Restaurant hours and location are listed. (Extra points for a link to Google Maps.)
  5. They can make an online reservation.
  6. They can read about specials, events, and promotions.
  7. The website looks nice.

That’s it. Seven little things. And they don’t require a website built from scratch. Templated solutions like Appetas allow restaurants to create a branded website that meets all these criteria in a few minutes. Know a local restaurant that could use some help? Let them know they can try Appetas free for 14 days.